It’s a well known fact even among the least environmentally conscious of us that chemicals are harmful. Susan Gluck-Pappajohn & Francesca Olivieri started Sage Baby NYC with the mission to help new and expectant parents take the next step –beyond organic food– in creating a healthier environment for their babies and children.

As new mothers, they saw their peers diligently serving organic milk and food to their children so that they are not exposed to numerous toxins and chemicals, only to turn around and unknowingly expose their children regularly to a variety of other toxic chemicals in their households and elsewhere. Through their company they have searched the world to identify the very finest and most stylish organic and non-toxic products, like this limited edition rattle hand-turned from pesticide free old-growth applewood. Wow.

Sage Baby began in 2005 selling only to NYC locals via trunk shows. With that success under their organic cotton belts, they decided to launch their website and have been live since March 2006. They offer a huge assortment of products including organic cotton clothing, bedding and towels; organic skincare; non-toxic toys; non-toxic cleaning products and air purifiers. And their site also contains some great advice and links to some great non-toxic resources.

There’s nothing Sage Baby carries that I wouldn’t buy. I’m especially loving this limited edition organic Soho Baby ’see-hors’ set from the speesees line. It comes with a kimono (3-6 mos.) or long sleeve tee (6-12 mos.), yoga pants in a gorgeous shade of pear and a matching terry-lined bib.

And for that extra sensitive newborn skin, check out their organic preemie and newborn selection.

Enter to win this adorable limited edition Soho Baby Set (size 6-12 mos; value $49; pictured above). Simply email theopinionatedparent@gmail.com with SAGE BABY in the subject line and the correct answer to the question How many children do the two moms behind Sage Baby NYC have between them? Contest closes at midnight MST on May 2/07.