Through the fog of the newborn phase and into toddlerhood, many parents (me, anyway) have a hard time remembering even the most basic of tasks. Forgetting to eat and drink is common during new parenthood. Sooner or later, we all remember and it’s not such a big deal. Those basic baby care tasks are often just as hard to keep track of but are a much bigger issue if you forget. There were times when I wished I had a portable brain unaffected by the crazy hormones and sleep deprivation.

The Itzbeen baby care timer from Coast Innovations is one baby gadget I wish had entered the market before my son was born and one I’ll be using for any newborns in my future without a doubt. Invented by new parent Greg Sheldon and his wife when they had trouble remember how long it had been between feeding and changes, the Itzbeen’s function far surpasses it’s small price of $25. What do we love about it? Everything!